Emerge a champion

Embrace the Challenge and Win Like an Olympian

In crafting a captivating campaign for our client, we drew inspiration from the spirit of the Olympic Games. Mirroring the way new sporting heroes emerge every four years to claim championship glory, our campaign encourages participants to unlock their inner champion.

To infuse excitement and motivation, we introduced a bespoke mascot, and we took things a step further by using AI to create a unique collection of mascot characters. These characters not only inspire but also serve as collectible elements within the campaign.

Join us in the Sales Champions Challenge, where you'll embark on an epic journey that celebrates excellence and determination, just like the Olympics. Unleash your inner Olympian and strive for victory in this exhilarating sales competition.

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Fedrigoni 366 – 2024

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Chip Shop Awards 2022