A creative leader with a passion for Crafting Compelling Campaigns for Top Brands. with Over 15 Years of Design Expertise and Effective Mentoring.
As a seasoned creative Head of Design and Senior Art Director with a strong background in leading creative teams and delivering exceptional results, I am passionate about crafting compelling campaigns and brands that deeply resonate with clients and audiences alike. I firmly believe that the most remarkable ideas are born through collaboration and by empowering individuals to create together.
With a diverse professional journey that spans roles as a Head of Design, Senior Art Director, and all levels of designer ranging from a junior to a lead, I have honed my expertise across a spectrum of creative disciplines. My particular focus lies in brand creation and development, a facet of my career that I've dedicated myself to with unwavering commitment.
I am proud to have been recognised as both an awards judge and a recipient of accolades in the Drums Chip Shop Awards, which celebrate unadulterated creativity. In 2024 I was also a Next Gen Judge for the DMA awards where I judged the ‘Inclusive Marketing’ category.
My passion for design and mentorship is an integral part of my professional DNA. I am dedicated to nurturing the talents of those that I work with, pushing them to reach their full potential, and passing on the wealth of experience and skills I've accumulated over my 15+ years in the industry.
I am a creative, highly motivated, and ambitious creative who is driven by the belief in considered, clean, and well-refined high-quality ideas and designs. I am unwavering in my commitment to delivering solutions that seamlessly blend clear communication, form, functionality, and usability without ever compromising on elegant and effective design.
From taking a project from its initial brief to the final artwork, from the sketchpad to the client pitch, I am dedicated to delivering concepts and designs that not only meet and solve the expectations outlined in the brief, but exceed them too. I am enthusiastic about creating work that goes above and beyond, both in terms of aesthetics and functionality, to ensure the utmost satisfaction of our clients.
My design ethos is prevalent in everything I produce: I deliver clear communication, form, functionality and great usability without compromising on elegant and effective design solutions. But this is not just a philosophy; it's a promise to consistently deliver excellence in every project.
Awards, achievements and recognition.
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Fedrigoni 365 Featured Collaborator
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Future London Academy – Creative Leadership training course
Awards Judge for DMA Awards - Inclusive Marketing category
Fedrigoni 365 Featured Collaborator
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Awards Judge for The Drums Chip Shop Awards
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Chip Shop Awards Nominated/Finalist
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Chip Shop Awards Nominated/Finalist
Fedrigoni 365 Featured Collaborator
Re:create mentor for creative professionals -
Chip Shop Awards Vinegar Winner/Highly Commended