Fedrigoni 366 – 2024 — Matt Murray-Cox

Colour Your world

Fedrigoni 366 – 2024

Honoured to be taking part in the Fedrigoni book for the second time.

For 2024 Fedrigoni 366 has been produced in collaboration with printer F.E. Burman using the latest HP Indigo® digital print technology. This has allowed 731 creatives to harness the power of generative design — meaning every single design submitted to the project looks different in each and every book.

The UK creative community were invited to contribute a design that interprets a date of the year provided to them at random. This year, a hand-selected group of international designers have also been invited to participate, broadening the project’s reach even further. Together, these designers contribute to an endlessly diverse and vibrant time capsule of creative talent.

May allocated date for this year was April 7th – which is recognised as being World Health Day – something I was especially keen to highlight within my design. I wanted to keep the design simple but stylised, showing an elegant and traditional typographic 7 but elevating it with additional details.

The subtle nod to the World Health Day comes from the + sign shadowing.

Assigned to one of two palettes (orange or green), designers were invited to consider how shuffling a range of colours could influence their design.

While they could use the full palette of ten colours, it was up to each designer to decide how many colours in total would be used in their own design.

What’s particularly different about this year’s edition is the collaboration between designers and print technology, that sees the former give up full control of how colour is expressed in their designs.

Generative code has been used to randomly shuffle colours in every other part of the book – from the outer jacket to the inner divider pages, no colour stands still from one book to another.