Revamping Walkers' Value Crisps Line

For this project, our focus was on rejuvenating Walkers' budget crisps range. We explored various naming options to capture the essence of the product, aiming for a straightforward and relatable brand identity.

Our primary goal was to create a brand styling and packaging concept that resonated with budget-conscious consumers. We strived to strike the right balance between affordability and quality, making these crisps an attractive choice.

Our intention was to help Walkers succeed in the value-end market by offering a distinctive and appealing look that could stand out among competitors.