Rewind to the Past
Listen like you used to
Spotify UK and Ireland orchestrated an ad campaign that enticed listeners to revisit the past, a gentle nudge to remind Gen-Xers that even as life evolves, timeless tunes endure. This captivating campaign invites audiences to "Listen like you used to," employing clever nods to 80s and 90s music intertwined with relatable insights into listeners' lifestyles.
In the 2020 Chip Shop Awards, I submitted a parody of these ads, updating the references to mirror our pandemic-shaped reality. By preserving the core message of "Listen like you used to," the intention was to remind people to brighter moments before the era of Covid-19.
This entry was given the highly commended/vinegar award.
