Unlocking the Power of Data for Yellowfin
Engaging IT Decision Makers with Unique Print Experience
A direct mailer concept that was presented to Yellowfin to promote their software which allows their customers to unlock the power of their data.
This mailer was to be delivered to IT decision makers from global companies and needed to stand out from any of the competition which typically went down typical technology routes.
Deliberately using a printed form, showcasing different print and production techniques to make it stand out from what they see all day every day. The idea was that a beautifully designed and produced book would deliver more than initially thought, that the user would interact and uncover hidden content and messaging as they went through the book, developing a more detailed story.
