REFRAME YOUR POSSIBLE.
Merge AI with human vision.
The convergence of AI and cloud computing is happening fast, and the gap between leaders and laggards is growing – but, while AI such as Copilot is transformative the market is cautious. The innovative Masterpiece Event was presented to TCS as an immersive, conversational event where C Suite business leaders would be invited to attend and join the conversation on how merging AI with human vision can make your business masterpiece a reality. This event has the potential to grow into an evolving series.
From analogue to AI.
We challenge the audience to think their business limitation, to change their perspective. Much like in art, its these different perspectives that prompt conversation.
Creating a visual identity for the event series that illustrates the endless possibilities that generative AI gives us.
This is combined with different letter forms, each representing a different art style, movement or period – for example Surrealism, Art Deco, Pointillism, Neo-Plasticism, Cubism, Expressionism, Pop Art and Street Art.
Join the AI conversation.
The MASTERPIECE roundtable event with series potential.
An event where we challenge business leaders to shift their perspectives and see business as an artist with a blank canvas, without limits.
This conversation is rooted in how with Microsoft AI Cloud, combining AI and human vision to augment every level of business is becoming a reality.
Your next business masterpiece is unknown, It’s time to break traditional boundaries and models and with AI empowering, you, to go vision-first. This round table will be the beginning of your crafting your next business masterpiece.
In the new world of AI, your masterpiece could be anything.
Make your business masterpiece a reality.
Client
TCS
Year
2024
For each event a book will be produced that highlights and details the topics discussed, using publicly available and open sourced imagery of well known masterpiece artwork that is relevant to the discussion. This helps to illustrate the themes of the discussion but also reiterates the juxtaposition between the analogue and the AI.
The design approach for the book and all the event collateral aims to reiterate the innovative event, this also reflects the immersive and transformative nature of the event space at Frameless where we layer the traditional art with cutting-edge technology to break traditional boundaries
Motion is a large part of the branding – and an integral part of the concept of having the first event at the Frameless gallery where motion is used to immersive viewers within world famous artwork.
Taking inspiration from exhibitions the event invite and on the day collateral take inspiration from galleries with items like tote bags, note books and water bottles.
Your business masterpiece: on canvas
“If your business was a work of art, what would it look like?”
We ask our attendees this question with the promise of a masterpiece on-canvas:
Write the artist impression of their impact on the business. Your feelings of it, how it feels. Your proudest moment. What you want to be. Your best collaboration. Your business passion and favourite style of art and let us create your MASTERPIECE.
We turn their answers into AI prompts and use the results to create their business masterpiece: an artistic impression of their business, printed on a canvas as a take-home from the event.